Saffron Orthopedic Hospital

The Challenge

Saffron Orthopaedic Hospital wasn’t just evolving—it was stepping into a new era. Saffron 2.0 wasn’t just a name change; it marked a major transformation in orthopedic care. But a name alone doesn’t shift perceptions.

The real challenge? Making AI-Guided Kinematic Knee Replacement (AI KKR) the talk of East
Ahmedabad.

• Traditional TKR (Total Knee Replacement) was the norm—people needed to see why AI KKR
  was a superior alternative.
• The technology was groundbreaking, but awareness was low. The campaign had to not just
  introduce it but position it as the gold standard.
• It wasn’t just about Saffron 2.0—it was about making AI KKR a movement.

The Execution

We didn’t settle for an announcement—we built a month-long campaign that was loud, engaging,
and impossible to ignore.

• Social Media That Stuck: Every post had a purpose—some educated, some entertained, but
  all made AI KKR undeniably superior.
• A Rap That Got People Talking: A bold, catchy rap on Saffron 2.0 and AI KKR turned heads,
  making medical innovation a conversation starter.
• Jingles That Stayed With You: We turned information into rhythm, making AI KKR something
  people hummed, not just heard.
• Hoardings That Owned the Streets: Striking visuals and bold messaging ensured Saffron 2.0
  wasn’t just seen—it was remembered.

The Impact

• 1.5 million views on Instagram, making AI KKR a citywide topic.
• Hospital’s Instagram following doubled, establishing digital dominance.
• High engagement, real leads, and actual conversions, proving it wasn’t just noise—it was results.
• Doctors became faces of trust, their personal brands strengthened alongside the hospital’s growth.

The Outcome
We didn’t just promote a hospital upgrade—we shifted the way people see knee replacement. Saffron 2.0 became the name, AI KKR became the choice. This wasn’t just a campaign. It was a transformation, told the right way.