SMVS Hospital, Gandhinagar

“Bimaariyon Ka Baggage Nahi, Tandurasti Ka Package Chuno” – The Campaign That Made Healthcare Simple & Affordable.

The Challenge

Medical treatments often come with uncertainty—unexpected bills, unclear pricing, and last-minute stress. SMVS Hospital, Gandhinagar, introduced a first-of-its-kind solution: fixed-price health and surgery packages.
But changing how people think about hospital costs wasn’t easy.

• Surgery as a package? People needed to understand how it worked and why it was better.
• No other hospital offered this. SMVS had to stand out and prove its value.
• The message had to be sharp, clear, and impossible to ignore.

The Execution

The campaign turned a complex issue into a simple choice—planned healthcare at a fixed cost.

• Social media that explained, not just promoted—short, engaging content broke down the
  benefits of package-based treatments.
• Hoardings that made people think—direct, to-the-point messaging in high-visibility areas.
• A YouTube ad that made an impact—a concept-driven story that highlighted the benefits of
  choosing fixed-price treatments.
• A website that captured attention—interactive, catchy pop-ups presented the packages in a
  way that was hard to miss, making the process clear and engaging.
• Inside the hospital, information at every step—standees, banners, and interactive props
  ensured visitors knew their options.

The Impact

• Social media engagement surged—more views, more shares, and real conversations.
• A spike in inquiries and bookings—people understood the value and took action.
• SMVS became the go-to hospital for structured, affordable treatment plans.

The Outcome

The campaign didn’t just promote a service—it changed how people approached medical expenses.
When given a choice between unpredictable bills and clear, fixed-cost treatment, they chose
SMVS.